The Power of Branding Essay Example | Topics and Well Written Essays - 2250 words

The Power of Branding - Essay ExampleThe researcher of this essay discusses the topic of marking and uses Nokia brand for example. He states that Nokias brand is now the 11th powerful brand in the world, and some marketing specialist have somewhat sarcastically recommended that maybe Finland should deliver to somehow link up with the brand name of Nokia to improve the brand name of the country of Finland. Nokia was able to achieve with strong marketing strategies, which is evolving even now. The rudimentary strategy Nokia incorporated while designing its models is that they should pay attention to even the finest details, which could compound the ease of use for the customer as well as enhance customizable preferences. The other strategy was to introduce phones which could also be a style accessory. The insight that the handset could be a stylish fashion accessory, rather than hardly a communication tool, allowed Nokia to lead the trends and direction of the entire handset. The r esearcher states that this strong marketing strategy to come up with products that suits customers preferences and importantly freehand new perspectives and purposes to the customers with new designs, only enabled Nokia to leapfrog over its competitors. This is in direct contrast to Ericsson and Motorola, that not taking quick strides while moving from analog to digital phones, Nokia became leader in the handset market by 1998 itself. The researcher then concluds that now, with its superior marketing strategies and a strong and powerful brand, Nokia is able to sustain that position.